Privacy Policy

We have written this data protection declaration (version 28.02.2023-122427452) in order to provide you with the General Data Protection Regulation (EU) 2016/679 and to explain applicable national laws which personal data (data for short) we as the person responsible – and the processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral. In short: We inform you comprehensively about data that we process about you. Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used brought. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know. If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.

application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data. As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, under https://eur- lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679. We only process your data if at least one of the following conditions applies:

Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose . An example would be storing the data you entered on a contact form.
Contract (Article 6 Paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your Data. For example, if we conclude a sales contract with you, we need personal information in advance.
Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we retain us the processing of personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown in the appropriate place. In addition to the EU regulation, national laws also apply:

In Austria, this is the federal law for the protection of natural persons with regard to the processing of personal data ( Data Protection Act), short DSG.
In Germany, the Federal Data Protection Act applies, in shortBDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact data of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below: Maria Harisch GmbH Eichenweg 16a, 6370 Kitzbühel, Austria Authorized representative: Maria Harisch E-Mail: office@mountain-hide-away.at Phone: 01234/56789 Impressum: https://www.mountain-hide-away.at/impressum/

storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes. If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it. We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.

Rights according to the General Data Protection Regulation

In accordance with Articles 13 and 14 GDPR, we inform you about the following rights to which you are entitled so that data is processed fairly and transparently:

According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to get a personal profile of you.
According to Article 16 GDPR you have the right to correct the data, which means that we have to correct data if you find errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the erasure of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
According to Article 20 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
According to Article 21 GDPR, you have a right of objection, which, after enforcement, entails a change in processing.
- If the processing of your data is based on Article 6 Paragraph 1 lit. e (public interest, exercise of official authority) or Article 6 Paragraph 1 lit. f (legitimate interest), you can object object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to operate direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
- If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible person listed above! If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data. Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks of security and corresponding security both with software (e.g. forms) and hardware (e.g. access to the server room). measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https all sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data securely on the Internet. This means that the complete transmission of all data from your browser to our web server is secured – nobody can “eavesdrop”. We have thus introduced an additional security layer and comply with data protection through technology design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol

in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and using the https scheme (instead of http) as part of our Internet address. If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

Communication Summary 👥 Affected: Anyone who communicates with us by phone, email or online form 📓 Processed data: e.g. B. Telephone number, name, e-mail address, entered form data. More details can be found under the type of contact used 🤝 Purpose: Handling of communication with customers, business partners, etc. 📅 Duration of storage: Duration of the business case and the legal regulations ⚖️ Legal bases: Article 6(1)(a) GDPR (consent), Article 6(1)(b) GDPR (contract), Article 6(1)(f) GDPR (legitimate interests)

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed. The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.

Persons Affected

All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.

Telefon

If you call us, the call data will be stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer enquiries. The data will be deleted as soon as the business case has ended and legal requirements permit.

E-Mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements permit.

Online Formulare

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has ended and legal requirements permit.

Legal bases

The processing of the data is based on the following legal bases:

Art. 6 Paragraph 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for business purposes;
Art. 6 Paragraph 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as e.g. B. the telephone provider or we need the data for pre-contractual activities, such. B. the preparation of an offer;
Art. 6 Paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. These are certain technical facilities such. B. e-mail programs, exchange servers and mobile phone operators are necessary in order to be able to communicate efficiently.

Cookies

Cookie Summary 👥 Affected: Visitors to the website 🤝 Purpose: depending on the specific cookie. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage duration: depending on the respective cookie, can vary from hours to years ⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

Was sind Cookies?

Our website uses HTTP cookies to store user-specific data. In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration. Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file. The graphic below shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC. For example, cookie data can look like this: Name: _ga Wert: GA1.2.1326744211.152122427452-9 Purpose: Differentiation of website visitors Expiry date: after 2 years A browser should be able to support these minimum sizes:

Mindestens 4096 Bytes pro Cookie
Mindestens 50 Cookies pro Domain
At least 3000 total cookies

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies. There are 4 types of cookies: Strictly necessary cookies These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window. Appropriate cookies These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers. Targeting cookies These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved. Advertising cookies These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying. Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie. If you want to know more about cookies and don’t shy away from technical documentation, we recommend https://datatracker. ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following data protection declaration.

Storage time of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years. You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right of objection” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting or deactivating cookies or only partially allowing them. For example, you can block third-party cookies but allow all other cookies. If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings: Chrome: Delete cookies in Chrome , activate and manage Safari: Managing cookies and site data with Safari Firefox: Clear cookies to remove data websites have placed on your computer Internet Explorer: Delete and manage cookies Microsoft Edge: Deleting and managing cookies If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to look for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG). For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to our website with a pleasant user experience and certain cookies are often strictly necessary for this. If cookies that are not absolutely necessary are used, this will only happen with your consent. In this respect, the legal basis is Article 6 (1) (a) GDPR. In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Web hosting introduction

Web Hosting Summary 👥 Affected: Visitors to the website 🤝 Purpose: professional website hosting and operation security 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the web hosting provider used. 📅 Duration of storage: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)

Was ist Webhosting?

When you visit websites today, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com. When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short. To view the website, the browser needs to connect to another computer where the website’s code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of jargon, but please stay tuned, it gets even better! Personal data may be processed when the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation. A picture says more than a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operation security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete internet address (URL) of the accessed website
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/came from there/)
the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior. In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent !

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to make the company safe and user-friendly on the Internet present and to be able to pursue attacks and claims from this if necessary. There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

External web hosting provider privacy policy

Below you will find the contact details of our external hosting provider, where you can find out more about data processing, in addition to the information above: Ledl.net GmbH Lederergasse 6, 5204 Strasswalchen, Austria You can find out more about data processing at this provider in the Privacy Policy< /a>.

Website modular system introduction

Website Builders Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heat maps, as well as contact details, IP address or your geographic location. More details can be found below in this data protection declaration and in the data protection declaration of the providers. 📅 Storage duration: depends on the provider ⚖️ Legal bases: Art. 6 (1) lit. f GDPR (legitimate interests), Art. 6 (1) lit. a GDPR (consent)

WordPress.com Privacy Policy

We use WordPress.com, a website construction kit, for our website. Service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing. WordPress uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/. You can find out more about the data processed by using WordPress.com in the data protection declaration on https://automattic.com/de/privacy/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used in each case. 📅 Duration of storage: depends on the web analytics tool used ⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

Was ist Web Analytics?

We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. In doing so, data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are made and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.

What data is processed?

Which data is stored exactly depends of course on the analysis tools used. As a rule, however, what is stored is, for example, what content you view on our website, which buttons or links you click on, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use Visit the website or what computer system you are using. If you agree that location data may also be collected, these can also be processed by the web analysis tool provider. Your IP address will also be saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All of this data, if collected, is stored pseudonymised. This way you cannot be identified as a person. The following example schematically shows how Google Analytics works as an example for client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Dauer der Datenverarbeitung

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent. As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools. Information on special web analytics tools, if available, can be found in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this data protection declaration. 📅 Storage duration: depends on the properties used ⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

Was ist Google Analytics?

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this. Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there. Google processes the data and we receive reports on your user behavior. These reports may include the following:

Target group reports: We use target group reports to get to know our users better and know more about who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal. The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place. In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time. Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law. The following cookies are used by Google Analytics: Name: _ga Wert: 2.1326744211.152122427452-5 Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors. Expiry date: after 2 years Name: _gid Wert: 2.1687193234.152122427452-1 Purpose: The cookie is also used to distinguish between website visitors Expiry date: after 24 hours Name: _gat_gtag_UA_<property-id> Wert: 1 Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>. Expiry date: after 1 minute Name: AMP_TOKEN Value: not specified Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error. Expiry date: after 30 seconds to one year Name: __utma Wert: 1564498958.1564498958.1564498958.1 Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics. Expiry date: after 2 years Name: __utmt Wert: 1 Purpose: The cookie is used like _gat_gtag_UA_<property-id> used to throttle the request rate. Expiry date: after 10 minutes Name: __utmb Wert: 3.10.1564498958 Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics. Expiry date: after 30 minutes Name: __utmc Wert: 167421564 Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser. Expiry date: After closing the browser Name: __utmz Wert: m|utmccn=(referral)|utmcmd=referral|utmcct=/ Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement. Expiry date: after 6 months Name: __utmv Value: not specified Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics. Expiry date: after 2 years Note: This list cannot claim to be complete, since Google is constantly changing the choice of its cookies. Here we show you an overview of the most important data that is collected with Google Analytics: Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site. Session duration: Google describes the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically. Bounce rate: A bounce is when you only look at one page on our website and then leave our website again. Account creation: If you create an account or place an order on our website, Google Analytics collects this data. IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible. Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination. Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution. Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from. Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low. The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months. With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period. When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics. If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar. In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent. Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing. As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/. We hope we were able to give you an understanding of the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https ://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support. google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad. You can prevent the use of the activities and information of your Google account under “Advertising settings” on https://adssettings.google .com/authenticated via checkbox. Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not to accept Google Analytics cookies. This also allows you to choose which data Google Analytics may process from you. This collected data is mainly used to measure user behavior on the website, to serve targeted advertising and to provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile is created for you. You can also only agree to the statistical measurement. No personal data is processed and therefore not used for advertising or advertising measurement sequences.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Cookie Consent Management Platform Summary 👥 Affected: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Processed data: Data for managing the set cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this for the tool used in each case. 📅 Duration of storage: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, offers you cookie consent required by data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. Information on special cookie management tools, if available, can be found in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or processing your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).

Web design introduction

Web Design Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Improve user experience 📓 Processed data: Which data is processed depends heavily on the services used. Usually it is about IP address, technical data, language settings, browser version, screen resolution and name of the browser. More details can be found in the web design tools used. 📅 Storage duration: depends on the tools used ⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

Was ist Webdesign?

We use various tools on our website that serve our web design. Web design is not just about making our website look pretty, as is often assumed, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a part of media design and deals with the visual as well as the structural and functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, one speaks of user experience (UX) and usability in this context. User experience is understood to mean all impressions and experiences that the website visitor experiences on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. Above all, value is placed on the fact that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this data protection declaration, all services that improve the design of our website fall under the category “web design”. This can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements can be integrated into our pages, which can also process data. Which data is exactly depends on the tools used, of course. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you also read the respective data protection declaration of the tools used. You can usually find out there which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. For example, when cookies are used, the retention period can be as little as a minute, but it can also be a few years. Please be smart about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. For example, Google Font files are stored for one year. This is to improve the loading time of a website. In principle, data is only kept for as long as is necessary to provide the service. In the case of legal requirements, data can also be stored for longer.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. However, among web design elements (typically fonts) there is also data that cannot be easily deleted. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third party (e.g. Google). Then please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl= en.

Legal basis

If you have consented to the use of web design tools, the legal basis for the relevant data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it can occur when it is collected by web design tools. We also have a legitimate interest in web design to improve on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize that again. Information on special web design tools – if available – can be found in the following sections.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: such as IP address and which icon files are loaded More details can be found below in this data protection declaration. 📅 Duration of storage: Files in identifiable form are stored for a few weeks ⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

Was ist Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). The texts or fonts and icons are displayed appropriately on every device. In this data protection declaration we go into more detail about the data storage and data processing by this service. Icons are playing an increasingly important role on websites. Font Awesome is a web font specially designed for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the style sheet language CSS. They replace old picture icons. Font Awesome CDN is the easiest way to upload icons or fonts to your website. All we had to do was embed a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be better prepared. In this way, you can find your way around our website better and understand the content more easily. With the icons you can sometimes even replace whole words and save space. This is particularly useful when we optimize content specifically for smartphones. These icons are inserted as HTML code instead of as an image. This allows us to edit the icons with CSS exactly how we want. At the same time, with Font Awesome we also improve our loading speed because it’s just HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.

What data does Font Awesome save?

Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers distributed around the world, making it possible to quickly load files locally. As soon as you call up one of our pages, the corresponding icons are provided by Font Awesome. In order for the web fonts to be loaded, your browser must establish a connection to the Fonticons, Inc. servers. Your IP address will be recognized. Font Awesome also collects data about which icon files are downloaded and when. Technical data such as your browser version, screen resolution or the time the page was called up is also transmitted. This data is collected and stored for the following reasons:

to optimize content delivery networks
to detect and fix technical errors
to protect CDNs from abuse and attacks
to be able to calculate fees from Font Awesome Pro customers
to know the popularity of icons
to know what computer and software you are using

If your browser does not allow web fonts, a standard font on your PC will be used automatically. According to the current state of our knowledge, no cookies are set. We’re in contact with Font Awesome’s privacy department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome also stores data about the use of the Content Delivery Network on servers in the United States of America. However, the CDN servers are located worldwide and store user data where you are located. In an identifiable form, the data is usually only stored for a few weeks. Aggregated statistics about usage of the CDNs may also be stored longer. Personal data are not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data via the content delivery networks. If you do not want data about the icons used to be saved, you will unfortunately not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the standard font of your computer is simply used.

Legal basis

If you have consented to the use of Font Awesome, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. represent. We also have a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Font Awesome if you have given your consent. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially done by Font Awesome. This can mean that data may not be processed and stored anonymously. In addition, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Font Awesome services where you have a user account. If you want to learn more about Font Awesome and how they handle data, we recommend the data protection declaration at https://fontawesome.com /privacy and the help page at https://fontawesome. com/support.
Google Fonts Local Privacy Policy
On our website we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, i.e. on our web server – not on the Google servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.
Was sind Google Fonts?
Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provided free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection and do not send any data to Google Fonts.
Online map services introduction

Online Map Services Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Improve user experience 📓 Processed data: Which data is processed depends heavily on the services used. It is mostly IP address, location data, search objects and/or technical data. You can find more details on this under the respective tools used. 📅 Storage duration: depends on the tools used ⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

What are online map services?
We also use online map services for our website as an extended service. Google Maps is probably the service you are most familiar with, but there are other providers that specialize in creating digital maps. Such services make it possible to display locations, route maps or other geographical information directly via our website. Thanks to an integrated map service, you no longer have to leave our website, for example to view the route to a location. To ensure that the online map also works on our website, map sections are integrated using HTML code. The services can then display street maps, the earth’s surface, or aerial or satellite imagery. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.
Why do we use online map services on our website?
Generally speaking, it is our concern to offer you a pleasant time on our website. And of course your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or points of interest. Of course, it is also super practical that you can see at a glance where our company headquarters are, so that you can find us quickly and safely. As you can see, there are just a lot of advantages and we clearly consider online map services on our website to be part of our customer service.
What data is stored by online map services?
If you open a page on our website that has an online map function installed, personal data may be transmitted to the relevant service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data will also be saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it like this: You may be on our website, but when you interact with a mapping service, that interaction is actually happening on their website. In order for the service to function properly, at least one cookie is usually set in your browser. For example, Google Maps also uses cookies to record user behavior and thus to optimize its own service and to be able to place personalized advertising. You can find out more about cookies in our “Cookies” section.
How long and where is the data stored?
Every online map service processes different user data. If we have further information, we will inform you about the duration of the data processing below in the corresponding sections on the individual tools. In principle, personal data is only kept for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a specified period of time, but you must delete other data yourself. At Mapbox, for example, the IP address is kept for 30 days and then deleted. You see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the data protection declarations of the tools used. The providers also use cookies to save data on your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.
Right to object
You always have the possibility and also the right to access your personal data and also to object to the use and processing. You can also revoke the consent you have given us at any time. This is usually easiest to do with the cookie consent tool. However, there are other opt-out tools that you can use. You can also manage, delete or deactivate any cookies that are set by the providers used yourself with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to the instructions of the main browsers.
Legal basis
If you have agreed that an online map service may be used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit. We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We definitely want to have this recorded again at this point. You will find information on special online map services – if available – in the following sections.
Google Maps privacy policy

Google Maps Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Processed data: Data such as entered search terms, your IP address and also the latitude and longitude coordinates. More details can be found below in this data protection declaration. 📅 Storage duration: depends on the stored data ⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

Was ist Google Maps?
We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this. Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.
Why do we use Google Maps on our website?
All of our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising. The following cookie is set in your browser due to the integration of Google Maps: Name: NID Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ122427452-5 Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes. Expiry date: after 6 months Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de Google distributes the data on different data carriers. As a result, the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected. Google stores some data for a fixed period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and app activity” section in the Google account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can switch the activities on or off. You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers. If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. represent. We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent. Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing. As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/. If you want to learn more about data processing by Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de.
explanation of terms
We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don’t want to use them without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also list the GDPR texts here and add our own explanations if necessary.
processor
Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term means:
“processor” a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
Consent
Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term means:
“Consent” of the data subject any voluntary, informed and unambiguous expression of will in the specific case in the form of a declaration or other clear affirmative action with which the data subject indicates that she agrees to the processing of her personal data;
Explanation: Usually, such consent is given on websites via a cookie consent tool. I’m sure you know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to the data processing. You can usually also make individual settings and thus decide for yourself which data processing you allow and which not. If you do not give your consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.
Personal data
Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term means:
“Personal Information” any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified;
Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

Name

Address

E-Mail-Adresse

postal address

Telephonenummer

Birthday

ID numbers such as social security number, tax identification number, ID card number or matriculation number

Bank data such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address is also personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data, which are also particularly worthy of protection. These include:

racial and ethnic origin

political opinions

religious or ideological beliefs

union membership

genetic data such as data obtained from blood or saliva samples

biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person). Health Data

Sexual orientation or sex life data

Profiling
Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term means:
“profiling” any type of automated processing of personal data consisting in using that personal data to obtain certain personal aspects relating to a natural person evaluate, in particular to analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of this natural person;
Explanation: Profiling collects various pieces of information about a person in order to learn more about that person. On the web, profiling is often used for advertising purposes or for credit checks. For example, web and advertising analysis programs collect data about your behavior and your interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.
Responsible
Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term means:
“Controller” the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of the processing of personal data; if the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States;
Explanation: In our case, we are responsible for the processing of your personal data and consequently the “controller”. If we pass on collected data to other service providers for processing, these are “processors”. For this, an “order processing contract (AVV)” must be signed.
Processing
Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term means:
„Verarbeitung“ any process carried out with or without the help of automated processes or any such series of processes in connection with personal data such as collection, recording, organization, ordering, storage, adaptation or modification, reading, querying, use , disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction;
Note: When we talk about processing in our data protection declaration, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.
closing word
Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy, or at least scrolled down to here. As you can see from the scope of our data protection declaration, we do not take the protection of your personal data lightly. It is important to us to inform you about the processing of personal data to the best of our knowledge and belief. In doing so, we not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, data protection declarations sound very technical and legal. However, since most of you are not web developers or lawyers, we wanted to take a different approach and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the data protection declaration. If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a nice time and hope to welcome you again on our website soon. All texts are copyrighted.
Source: Created with the Privacy Policy Generator by AdSimple

Privacy Policy

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Rights according to the General Data Protection Regulation

Security of data processing

TLS encryption with https

Communication

Persons Affected

Telefon

E-Mail

Online Formulare

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Storage time of cookies

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Right to object

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Google Analytics reports on demographics and interests

Google Analytics in consent-mode

Google Analytics IP anonymization

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Duration of data processing

Right to object

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